The Known Superfoods

Why Is It Called A Happy Hour?

Mar
22

Bars and taverns everywhere have that time of day or evening called the happy hour.  It’s a custom we observe with no idea of where it came from.  For people enjoying the happy hour Tampa is no exception.  What is the real origin of the happy hour?

happy hour Tampa

The expression itself goes back to the works of Shakespeare, specifically “Fair thoughts and happy hours attend on you.” from The Merchant of Venice. But he really isn’t talking about drinking.  For our real answer we must look elsewhere. 

The earliest happy hours were held by the Navy, aboard the USS Arkansas in 1914-but they were mainly about boxing matches and movies.  There was a little drinking until the Navy prohibited it.

What really started the happy hour as we know it, not surprisingly, was Prohibition.  When the federal government outlawed alcohol consumption from 1920 to 1933, Americans during those years got together before going out for formal evenings to do a little drinking on the sly.  But even those lawless libations were not called happy hours.  The term started to make its way into our social lexicon in the 1940s and ’50s, when partying after World War II and

the resumption of “normal” home and work life for returning GIs led to bars and taverns instituting happy hours for the time men wrapped up the day’s work at about 5 PM. 

From that time to this, the happy hour has existed as a time when eating and drinking establishments reduced drink prices in times of highest demand, a time for customers to eat, drink and be merry-and the owners to make up for lowered prices with higher consumption.  Happy hour, for the food and drink service industry and its patrons, is a win/win situation.  So raise your glass and enjoy! 

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Using Marketing On Grocery Carts

Mar
08

If you’re like most people, you know how big of a deal that it can be to have a good place to put your ads. There are so many things that you need to think about and you want to make sure that you’re doing what you can to get the attention of anyone that sees it. The fact is, you want to find a solution that gives you what you need while, at the same time, being very easy to modify and work with if you have to make changes. 

A good option for marketing carts is not really hard to find; there are plenty of options that you can get your hands on so that you can use it. But, at the same time, you want to be sure that you get something that is compact and that is going to fit in the area that you want to put it in. A lot of these carts have multiple spaces now, too, so if you ever decide to rearrange everything at some point, you’re going to be able to find a solution that actually helps you to be happy with the result that you end up achieving as well.

marketing carts

Taking that time to look at what’s out there and to invest in a good marketing plan is actually going to be helpful to you and your company as time goes on. There are so many different ways to advertise nowadays, you just need to be sure to find what it is that works best for your purposes. Look for something that is going to fit within your budget and that is going to make things easier for you, so look at it and find a way to make it easier on yourself as well.

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Hot and Cold Seafood Marketing Solutions

Mar
08

Merchandising in retail and in the food business involves presenting products and foods to customers. It is not as if you can just lay the seafood out on a table for people to choose from. This would be unsanitary and would not be alluring to customers. Instead, you want to get fine display cases for the seafood items carried in your establishment.

seafood merchandiser

Hot Seafood

The hot items, already cooked to serve, need to have clear and bright presentation to customers. They will also need displays that keep the seafood at a certain temperature, according to health code. The seafood merchandiser you hire should already know this while being entirely capable of creating some of the finest merchandising around so you can stay ahead of the competition.

A hot bar is almost always attractive to your customers, especially if they are hungry and ready to eat. To make it easier for them, also provide an eating area with tables and utensils. You can keep it simple, but this creates an environment more welcoming to all.

Cold Seafood

The majority of your customers in a fresh market will want to be able to buy fresh, cold seafood and cook it themselves. Much like the hot bars, cold seafood cases need to present the cold food in a clear and orderly manner. Also like the hot food bars, these cases need to be kept cool enough to prevent spoiling of the cold fish but also to maintain a fresh taste.

The fresher to seafood, the less cooking time it takes and the flavors are more pronounced. Your establishment should have good merchandising all around. This is one of the best ways to keep customers coming in. Good, clean presentation of the seafood makes people feel safe with the food and makes them return.

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